Influencer Agreement

This document can be used by a business (a brand) to engage the services of an individual who is an influencer. The document is designed for use where the parties are based in the United Kingdom. An influencer is an individual who uses social media and online platforms in order to influence and encourage other internet users to buy products and services.

This type of agreement can be used for arrangements where the influencer will create online content about the goods or services which are produced by the brand in order to promote and advertise these. The influencer will be assigned a specific project, or ongoing projects, by the brand which they must complete in order to receive payment.

The agreement will confirm important information about:

• the services which the influencer must provide to complete the project(s); and
• the nature of the online content which shall be provided as part of the project(s); and
• the fee which the influencer shall be paid; and
• the obligations and liabilities which both parties shall have to each other; and
• how the parties may terminate the agreement.

This agreement is not designed for use in a brand ambassador style of agreement where it is proposed that the influencer shall be remunerated by the brand sending them products or services. We are currently working on a document which may be used in this type of agreement and this will be available soon.

How to use this document

Both parties should have had discussions in order to confirm the key points which have been agreed. This process may have involved a letter of intent. Once the document has been completed with the relevant information, both parties should provide a dated signature to the agreement in the space provided.

The influencer will sign the document as an individual. The business will:

• sign the document as an individual where they are a sole trader;
• be signed by an authorised representative (i.e a Member/Director) where the business is a Company or a Limited Liability Partnership (LLP);
• be signed by the general partner acting under the authority of the partnership where the business is a limited partnership;
• be signed by a partner acting under the authority of the partnership where the business is a general partnership.

Both parties should retain a version of the document which has the signature of both parties on it. The agreement will be effective from the start date which has been selected. Where any issues arise in respect of any breaches to the agreement, the aggrieved party may wish to send a formal notice to the other party.

Relevant law

The Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277 is the main legal provision which governs the advertising activities of brands.

Where the content created falls within the Advertising Standards Authority's (ASA) definition of an advertisement, the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing ('CAP Code') will apply.

The agreement will also be subject to the general laws of contract.

Help from a lawyer

You can choose to consult a lawyer if you need help.

The lawyer can answer your questions or help you through the process. You will be offered this option when you complete the document.

How to modify the template

You fill out a form. The document is created before your eyes as you respond to the questions.

At the end, you receive it in Word and PDF formats. You can modify it and reuse it.