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Influencer Marketing Agreement

Last revision Last revision 04/01/2024
Formats FormatsWord and PDF
Size Size6 to 9 pages
5 - 1 vote
Fill out the template

Last revisionLast revision: 04/01/2024

FormatsAvailable formats: Word and PDF

SizeSize: 6 to 9 pages

Rating: 5 - 1 vote

Fill out the template

An Influencer Marketing Agreement is an agreement designed for a specific relationship in which one party, called the advertiser, contracts with another party, the influencer, to promote the advertiser's products or services. The advertiser in this contract does not have to be a professional or a traditional marketer. The advertiser may be the owner of a brand or business seeking promotional help from the influencer. This contract is created for an online influencer promoting the advertiser's products or services on social networks.

The rise of influencers on social media has led to an increase in this type of relationship, with many more brands and companies looking to hire influencers to grow their customer base.

This document can be used for a promotional campaign, where the advertiser hires the influencer to help with a specific campaign for a particular period, or for an ongoing business relationship, where the influencer will promote the advertiser's products or services over time.


How to use this document?

This document sets out the terms and conditions that the advertiser and influencer have agreed upon. The influencer has certain responsibilities regarding the promotion of products or services and the advertiser has its own responsibilities, including payment for the influencer's promotional services.

In addition, the parties to this agreement can establish:

  • The number of posts required;
  • The specific platforms on which the influencer will post;
  • The type of content;
  • The required hashtags;
  • The length of the contract and how it will end; and
  • The payment.

When this document is complete, both the influencer and the client must sign it and each keep a copy for their records.


Applicable Law

Influencer posts and Influencer/Advertiser relationships are generally governed by contract law, intellectual property and consumer rights laws of each Canadian province, territory and federal jurisdiction.


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