A Social Media Marketing Agreement is a document between two parties, the marketer and the client, for social media marketing services. Social media marketing can include many different things, but at its core is when an individual or business uses social platforms like Facebook, Instagram, and YouTube, among others, to market their goods or services.
Many businesses, including those solely for information services on the internet, often use social media to help advertise and grow. Social media marketing has become a booming business, with many marketers in charge of their own freelance careers working to help others with their social media.
In this Social Media Marketing Agreement, the parties agree to the terms of the relationship between them, including, most importantly, a description of what exactly the campaigns and deliverables are for the different social platforms.
In an agreement like this, standard contractual clauses are also included, such as choice of law and venue.
How to use this document
This document can be used in any scenario in which a client would like to hire a marketer. It can be used by either party - in other words, for a marketer looking for a standard template for clients, this would be a good fit. The size and structure of the campaigns and/or deliverables doesn't matter: this agreement can be used for all types of social media marketing relationships.
In this document, basic identifying information about the parties will be entered, such as names and address details. Then, details about the work, such as what the specific campaigns or deliverables are, deadlines, pricing information, etc., will be included.
After this document is filled out, it is a good idea to print it so that both parties can sign it. Then, a best practice is for both parties to keep a copy.
Social Media Marketing Agreements are normally subject to individual state laws, governing general and commercial contract principles. Most times, because the marketing happens online, the agreement will also be subject to the online advertising rules of the Federal Trade Commission.
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